Australians want companies to step up against deforestation

Australians want companies to step up against deforestation

A recent study reveals Australians expect companies to take action on deforestation.

Study reveals corporations expected to end forest destruction

Deforestation in Australia
There is vast concern about deforestation in Australia, and its impacts on nature, climate and communities. But Australians don’t just count on governments to address this crisis. They think it’s also the responsibility of corporations.

New research conducted in August 2024 by market research company Fiftyfive5, part of Accenture Song, for The Wilderness Society, shows Australians want companies to help protect forests.

A whopping 86% of people agree that Australian companies should help protect Australian forests. An overwhelming majority of people (84%) believe Australian companies have a responsibility to ensure they are not contributing to deforestation in Australia.

Aussies demand groceries that don’t harm forests

Several key findings emerged from the research, highlighting the strong expectation for Australian supermarkets to take greater action in addressing deforestation.

For the first time, the study shows strong demand for “deforestation-free products”, with over two in three Australians believing retailers should not be selling products that come from the destruction of Australia’s forests.

Australians want Coles and Woolworths to deal with their deforestation problem. 7 in 10 Australians think they should do more to help protect iconic animals like koalas and swift parrots from extinction. A vast majority of Australians expect Coles and Woolworths to ensure the products on supermarket shelves don’t come from Australian forest destruction.
Read the research results

Read the research results

Research: Australians want companies to end deforestation (conducted by Fiftyfive5, part of Accenture Song)

Action, not just words: Companies need to show real action to help end deforestation

8 in 10 Australians think companies should be doing more to help protect Australian forests - meaning corporations need to solve their deforestation problem.

It’s time for Coles and Woolworths to go deforestation-free. Coles and Woolworths can lead the way in ending Australia’s deforestation crisis. By taking groceries made from deforestation off the supermarket shelves, they can help iconic Aussie animals like koalas and quolls escape extinction and be on the side of forest protection, not forest destruction.